QR Code or "Quick Response Code" adds value to your print piece by giving your audience access to a product online instantly by embedding more detailed information about the product, a link to a video or a coupon.
A QR code can by generated at no cost through numerous websites. QR code generator or QR code creator are good online search words.
QR codes:
- allow customers to get information immediately by scanning the code with their smart phone.
- can be created from a database for a personalized URL to give a more tailored experience to the consumer.
- are viral turning passive readers to active participants through online surveys, pURLs, coupon redemption, online purchases, geo markers to take them directly to a store or event location.
- can be tracked. Marketers can access and see hourly how many people scanned the code and where. ThIs lets a marketer know what impact they are making.
- can measure a campaign to see on what printed piece a QR code performs best.
- present a positive tech-savvy impression.
QR code Checklist:
- Link to content that matters to the consumer.
- Link to a mobile ready site
- Track usage
- Check to see they actually work first
- Size QR codes to be read easily by smart devices.
For more information on QR codes and how it can help your print campaign, download a white paper.
QR codes require a code reader app. If you don't already have one, this is a good place to start: Mobile Barcodes.
* QR Code is a registered trademark of DENSO WAVE INCORPORATED.